Here are the fonts I explored that spoke 'flowers' to me:
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At some point I was really keen on using Medusa font for the logo, but we ended up using Josephine for the logo and Orator Std for the navigation bar.
Below are the screenshots I took of some of the home page iterations. We were aiming for clean, modern and timeless:
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This was decided to be the final design (I took the photo!):
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Check out the final website here.